carry out a particular behavior, the rate of glucose consumption jumps in the pertinent brain region. If you listen to a symphony, your auditory cortex elevates the metabolic rate. If you learn something new, it’s the hippocampus that fires up. Tap dancing sparks the motor cortex. And when you’re displaying willpower, thinking, “Don’t do it, don’t do it, you’ll regret it….” it’s your frontal cortex that kicks into gear.
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