The theory that the aim of life is the fulfillment of every human desire
was clearly voiced, for the first time since Aristippus, by philosophers in
the seventeenth and eighteenth centuries. It was a concept that would
easily arise when "profit" ceased to mean "profit for the soul" (as it does in
the Bible and, even later, in Spinoza), but came to mean material,
monetary profit, in the period when the middle class threw away not only
its political shackles but also all bonds of love and solidarity and believed
that being only for oneself meant being more rather than less oneself. For
Hobbes happiness is the continuous progress from one greed (cupiditas) to
another; La Mettrie even recommends drugs as giving at least the illusion
of happiness; for de Sade the satisfaction of cruel impulses is legitimate,
precisely because they exist and crave satisfaction. These were thinkers
who lived in the age of the bourgeois class's final victory. What had been
the unphilosophical practices of aristocrats became the practice and theory
of the bourgeoisie.
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