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Sure! Here's a summary of “Made to Stick: Why Some Ideas Survive and Others Die” by Chip Heath and Dan Heath, in bullet format with key quotes:
🔑 Core Summary of "Made to Stick"
The SUCCESs Model – Sticky ideas share these six traits:
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S – Simple: Find the core of the idea.
“If you say three things, you don’t say anything.”
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U – Unexpected: Grab attention with surprise.
“The most basic way to get someone’s attention is this: Break a pattern.”
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C – Concrete: Use sensory language to make it understandable.
“Abstraction makes it harder to understand an idea and to remember it.”
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C – Credible: Use trusted sources or vivid details.
“Details are more persuasive than statistics.”
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E – Emotional: Make people care.
“We are wired to feel things for people, not abstractions.”
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S – Stories: Tell stories to drive action and understanding.
“Stories are flight simulators for the brain.”
💡 Key Insights
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Curse of Knowledge: Experts struggle to communicate simply because they forget what it’s like not to know.
“Once we know something, we find it hard to imagine what it was like not to know it.”
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The Power of Analogies: A good analogy helps people grasp complex concepts quickly.
Example: Explaining a compact car’s size by saying it’s "about as long as a surfboard."
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People remember feelings and images more than facts.
Let me know if you'd like a one-page summary or visual chart version too!
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