Lagniappe is creole for ‘a little something extra’. Marketing Lagniappe leverages the concept via differentiation through added value.
Marketing Lagniappe Takeaway: Purple represents the ‘little extra’ given to all customers, Green represents the ‘little extras’ given to all of your employees and Gold (inspired by Vilfredo Pareto) represents the benefits given to the top 20% of your customers and employees.
Marketing Lagniappe Takeaway: Purple represents the ‘little extra’ given to all customers, Green represents the ‘little extras’ given to all of your employees and Gold (inspired by Vilfredo Pareto) represents the benefits given to the top 20% of your customers and employees.
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