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In the digital world of endless comparisons, a thought-provoking study by a team at Ruhr University Bochum reveals a startling truth: materialism on social media fuels stress and diminishes happiness. This research, conducted through an online survey of over 1,200 participants, highlights the unique way social media perpetuates materialistic attitudes and the subsequent impact on mental health.
Led by Dr. Phillip Ozimek, the study defines materialism as the importance people attach to worldly possessions. On social media, this is often manifested through posts showcasing expensive items, luxurious vacations, or a seemingly perfect lifestyle. Facebook and Instagram have become breeding grounds for showing off. As users incessantly compare their lives with others, showcasing clothes, cars, and luxurious lifestyles, they fall into a trap of materialistic desire. This constant comparison, especially through passive use, spirals into a relentless pursuit for more, igniting a cycle of dissatisfaction.
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