OXYTOCIN X TRUST

Oxytocin equals love

Of all the hormones, oxytocin undoubtedly has the best PR. Widely known as the love hormone and the cuddle chemical, it has a reputation for spreading goodwill among humankind. It has even been touted as a potential treatment for autism, anxiety, depression and chronic pain.

Released during childbirth, breastfeeding and orgasm, oxytocin induces maternal and mate-bonding behaviour in many animals, including ourselves. In 2005, the possibility of hacking this system first reared its head when researchers found that people given an oxytocin nasal spray were more likely to trust others around them. Subsequent studies have found that sniffing oxytocin increases generosity, cooperation and empathy. Now the sprays are sold online, promising to improve your sex life, reduce anxiety and create feelings of trust.