A
Here’s a bullet-point gist with key quotes from the Costco piece:
🛒 Why Costco Rearranges Its Aisles
-
Frequency:
Costco rearranges aisles every few weeks—seasonal/sale items move most often, staples shift every couple of months.“If you ask Costco members, they’ll say the answer is ‘too often.’”
-
Encourages exploration:
Moving items forces shoppers into new sections.“Customers may find new and different items—often higher-margin products—that they did not originally plan to buy.” — Marla Royne Stafford
-
Creates a treasure hunt:
Keeps shopping novel and exciting.“Because things are constantly changing, customers never know what they will find.”
-
Boosts impulse spending:
Exposure to unexpected products = higher likelihood of unplanned purchases.“These layout changes also disrupt customer habits … likely increasing per-trip spending.”
-
Plays on the endowment effect:
Paying a membership fee makes shoppers feel invested—wanting to “get their money’s worth.”“People go into Costco for one thing but always leave spending at least $100.”
-
Scarcity effect:
Hard-to-find or short-term products feel more valuable → stronger desire to buy. -
How to resist:
Stick to a specific shopping list and focus on staples (milk, bread, paper towels), which rarely move.“This gives customers a sense of comfort when doing their ‘regular shopping.’”
👉 In short: Costco’s shifting aisles are no accident—they’re a psychological strategy to turn your quick trip into a treasure hunt that leaves you spending more than planned.
Do you want me to shrink this further into a super-snappy LinkedIn/Twitter-style version (3–4 bullets max), or keep it at this “digestible summary” level?
No comments:
Post a Comment