A SB Preparation is an asymmetric investment

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Preparation is an asymmetric investment

An asymmetric investment is one where the downside is limited but the upside is potentially significant.

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Summary Bullet: How to Make a Great First Impression

• 5 key rules to make a lasting first impression:

  1. Preparation is an asymmetric investment – A small effort (like reviewing attendee lists or recent news) can yield significant relationship benefits.

  2. Simple over impressive – Avoid long-winded introductions; a brief, humble intro invites more meaningful follow-up.

  3. Interesting questions make you interesting – Ask thoughtful, engaging questions that lead to deeper conversations.

  4. Lean into your pattern interrupts – Embrace your unique qualities or quirks to stand out and be memorable.

  5. Embed and execute a thoughtful follow-up – Follow up with personalized, relevant content (like a book or podcast) to strengthen connections.

These small, intentional actions create powerful opportunities for building lasting relationships.

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PSHO

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